Why is it that we do what we do?

We may be able to explain what we do, but why do we do what we do? This question is important as purpose is the root of fulfilment.


Alembic is a distillation of ideas and perspectives relevant to those interested in or responsible for change in organisations. The target audience is leadership, management, those who “do” (from analysts to chief architects), and those from outside the organisation (e.g. consultants and contractors) - anyone who has an interest in purpose.

If the “unexamined life is not worth living”, then let us explore together.

Where are these ideas from?

The articles present a perspective synthesised from discussions and source materials. If you are interested in the basis on which the articles are premised, you can sign up to premium for access to the underlying thought process.

  • Obsidian knowledge graph, a collection of facts integrated into a structure.

  • Zotero citation database of all source materials.

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Exploration of change, strategy, and consulting skills.

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Consultant by day, avid student by night.
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